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Tag: social media

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12 Days of Digital Marketing: Think Digital First with Your Traditional Advertising

Dec 16, 2015 by Derek Cosgrove

Before you come up with your next radio jingle or catchy headline for your billboard, ask yourself: how can I engage with the people who see this or hear this? No one can click the billboard or “like” your radio jingle. But you can use these mediums to drive traffic to your digital properties and …

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12 Days of Digital Marketing: 3 Reasons to Move Your Online Store to Shopify in the New Year

Dec 13, 2015 by seoplus+ Team

For those who may not know, Shopify is an e-commerce platform established in Ottawa in 2006. The platform now hosts over 200,000 online stores and $12 billion worth of sales worldwide. There are many reasons behind Shopify’s success and popularity amongst the e-commerce community – today we’re going to give you a few reasons why …

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The New Breed of Social Networking for Business

Nov 30, 2015 by seoplus+ Team

When it comes to social media for business, it’s always been all about the big four—Facebook, Twitter, LinkedIn, and yes, Google+ (even if only for a short time). However, social media is actually one of the most fluid aspects for online marketers, meaning it’s always changing and there are always new opportunities. While you should …

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Fix It, But Don’t Forget It: Paris As A Case Study For Reactionary Social Media

Nov 18, 2015 by seoplus+ Team

Before delving into the social media management takeaways from this week’s events, I want to preface that this reflection is in no way meant to detract from the gravity of what occurred in Paris, nor minimize the loss of life that was mourned on the global stage. Social media is a powerful and ever-changing tool, …

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