Jun 19, 2019 by Mrinmayi Sawant
I bet if I asked you what lipstick your favourite blogger wears, you’d know. How about their favourite restaurant in Toronto? Or the new bag they just received? This is how influencer marketing works, in a nutshell. While this is nothing new in the PR and advertising world, what’s interesting is the fact that “influencers,” …
Jun 1, 2019 by Alexa Rees
Want to know how many people are downloading your whitepapers, filling out your contact form, or spending more than 10 minutes on your site? Well, you’re in luck! Within Google Analytics, you’re able to use a specific action or website interaction to measure the behaviour of users on your site. This function, called goal tracking, is …
Apr 13, 2019 by seoplus+ Team
Just when we thought spring was in the air, Mother Nature sent more snow our way. Take this time to snuggle up at your desk and plan ahead for the busy spring and summer months ahead. When it comes to online marketing, planning ahead is imperative to ensuring you run a successful and effective campaign …
Mar 21, 2019 by Alex Belanger
Let’s start off with the basics: What is a guest blog and why should you care? Simply put, it’s an article that an individual writes on a website they have no affiliation with. As a result, they don’t receive payment for the content like a freelance writer normally would. The reason people choose to participate …
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