Dec 18, 2015 by Brock Murray
A conversion is any desired action by a visitor on a web page. It could be as simple as clicking a link to another page on your site, filling out a form (like an newsletter sign-up), or completing a purchase. The goal of conversion tracking and marketing is to “convert” website visitors into paying customers. Using …
Dec 17, 2015 by Amanda Stephens
Back in the day (OK, maybe 2012 wasn’t that long ago), SEO was all about keywords. Think of a keyword like a shortcut that sums up the content of your page. It can be a short-tail keyword (fitness), or a long-tail keyword (book personal training lesson online). If you didn’t have your exact keyword repeated in …
Dec 16, 2015 by Derek Cosgrove
Before you come up with your next radio jingle or catchy headline for your billboard, ask yourself: how can I engage with the people who see this or hear this? No one can click the billboard or “like” your radio jingle. But you can use these mediums to drive traffic to your digital properties and …
Dec 15, 2015 by Amanda Stephens
Hey, we all have an Achilles heel when it comes to grammar. Is it receive or recieve? Should have or should of? Your or you’re? Affect or effect? Even grammar gurus can get tripped up from time to time, especially when writing a high volume of content. Word Processors If you’re writing documents in Microsoft Word …
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