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Alexa Rees

Alexa Rees is the SEO Manager at seoplus+. Since 2016, she has been a dedicated member of the SEO team. Alexa has helped countless companies, ranging from e-commerce stores to international and small local businesses, to improve their online presence and generate sales through SEO.

Recent articles by Alexa

Image on standard seoplus+ blue triangle background, with illustration of a hand holding a mobile phone. On the phone screen is an example of a website with helpful content.

What is the Helpful Content Google Update and Why Does it Matter?

Have you ever landed on a web page that was poorly written, without any helpful content, because it seemed to be optimized for the search engines and not you? Google’s new update will change that. If you’re just as guilty of this and your website has content that is unhelpful and overly SEO-optimized, you might …

Image on standard seoplus+ blue triangle background, with illustration of a search intent funnel in the middle. The four phases of the funnel, from top to bottom: informational, navigational, commercial, and transactional.

What is Search Intent and Why is it Crucial for SEO?

There is no denying how much Google has changed over the last few years. While Google makes small updates to their algorithms daily, there are a few large “core updates” each year. These are the updates that really stir up rankings. As Google becomes smarter at understanding the thought process behind a user’s query, search …

A graphic of a product page with reviews and pricing. What is Schema Markup?

What is Schema and How Can it Improve Your SEO

If you own a business, you probably have a basic knowledge of SEO and how it can help improve your online marketing. SEO is ever-changing and quite frankly can be difficult to keep up with. With countless factors at play, it can be difficult to know what changes to make to generate the best impact …

Graphic of corner of a computer monitor that has graphs and charts on it on the standard seoplus+ blue triangle background

Why Goal Tracking Matters

Want to know how many people are downloading your whitepapers, filling out your contact form, or spending more than 10 minutes on your site? Well, you’re in luck! Within Google Analytics, you’re able to use a specific action or website interaction to measure the behaviour of users on your site. This function, called goal tracking, is …

Graphic of the corner of a computer monitor that has Facebook insights written on the page.

3 Things Facebook Insights Can Teach You

If you run a Facebook account for your business, Facebook Insights should be your best friend. This handy tool allows you to analyze and learn loads about the demographics of your page, and how well your posts are performing. A solid understand of your page demographics will allow you to post valuable content for your …

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My Experience in Digital Marketing

As a soon-to-be graduate of the Algonquin Advertising and Marketing Communications Management program, I had the opportunity to complete a 6-week internship for my program. After a few weeks of stressful research and emailing digital marketing companies in Ottawa, I stumbled upon seoplus+. Since I started studying advertising I knew digital marketing was what interested …