This is the .htaccess code to optimize my site from the live SEO case study.
NOTE: if you are using WordPress or any other CMS that relies on an htaccess DON’T USE THIS CODE! You will break your CMS. I recommend only every making changes to your .htaccess if you truly know what you are doing. Use the code below at your own risk.
<IfModule mod_headers.c>
    <FilesMatch "\.(bmp|css|flv|gif|ico|jpg|jpeg|js|pdf|png|svg|swf|tif|tiff)$">
        Header set Last-Modified "Fri, June 26 2015 00:05:00 GMT"
    </FilesMatch>
</IfModule>
#
# associate .js with "text/javascript" type (if not present in mime.conf)
#
AddType text/javascript .js
#
# configure mod_expires
#
# URL: http://httpd.apache.org/docs/2.2/mod/mod_expires.html
#
<IfModule mod_expires.c>
    ExpiresActive On
    ExpiresDefault "access plus 1 seconds"
    ExpiresByType image/x-icon "access plus 2692000 seconds"
    ExpiresByType image/jpeg "access plus 2692000 seconds"
    ExpiresByType image/png "access plus 2692000 seconds"
    ExpiresByType image/gif "access plus 2692000 seconds"
    ExpiresByType application/x-shockwave-flash "access plus 2692000 seconds"
    ExpiresByType text/css "access plus 2692000 seconds"
    ExpiresByType text/javascript "access plus 2692000 seconds"
    ExpiresByType application/x-javascript "access plus 2692000 seconds"
    ExpiresByType text/html "access plus 600 seconds"
    ExpiresByType application/xhtml+xml "access plus 600 seconds"
</IfModule>
#
# configure mod_headers
#
# URL: http://httpd.apache.org/docs/2.2/mod/mod_headers.html
#
<IfModule mod_headers.c>
    <FilesMatch "\\.(ico|jpe?g|png|gif|swf|css|js)$">
        Header set Cache-Control "max-age=2692000, public"
    </FilesMatch>
    <FilesMatch "\\.(x?html?|php)$">
        Header set Cache-Control "max-age=600, private, must-revalidate"
    </FilesMatch>
    Header unset ETag
    Header unset Last-Modified
</IfModule>
<IfModule mod_mime.c>
    AddType text/css .css
    AddType text/x-component .htc
    AddType application/x-javascript .js
    AddType application/javascript .js2
    AddType text/javascript .js3
    AddType text/x-js .js4
    AddType text/html .html .htm
    AddType text/richtext .rtf .rtx
    AddType image/svg+xml .svg .svgz
    AddType text/plain .txt
    AddType text/xsd .xsd
    AddType text/xsl .xsl
    AddType text/xml .xml
    AddType video/asf .asf .asx .wax .wmv .wmx
    AddType video/avi .avi
    AddType image/bmp .bmp
    AddType application/java .class
    AddType video/divx .divx
    AddType application/msword .doc .docx
    AddType application/vnd.ms-fontobject .eot
    AddType application/x-msdownload .exe
    AddType image/gif .gif
    AddType application/x-gzip .gz .gzip
    AddType image/x-icon .ico
    AddType image/jpeg .jpg .jpeg .jpe
    AddType application/json .json
    AddType application/vnd.ms-access .mdb
    AddType audio/midi .mid .midi
    AddType video/quicktime .mov .qt
    AddType audio/mpeg .mp3 .m4a
    AddType video/mp4 .mp4 .m4v
    AddType video/mpeg .mpeg .mpg .mpe
    AddType application/vnd.ms-project .mpp
    AddType application/x-font-otf .otf
    AddType application/vnd.ms-opentype .otf
    AddType application/vnd.oasis.opendocument.database .odb
    AddType application/vnd.oasis.opendocument.chart .odc
    AddType application/vnd.oasis.opendocument.formula .odf
    AddType application/vnd.oasis.opendocument.graphics .odg
    AddType application/vnd.oasis.opendocument.presentation .odp
    AddType application/vnd.oasis.opendocument.spreadsheet .ods
    AddType application/vnd.oasis.opendocument.text .odt
    AddType audio/ogg .ogg
    AddType application/pdf .pdf
    AddType image/png .png
    AddType application/vnd.ms-powerpoint .pot .pps .ppt .pptx
    AddType audio/x-realaudio .ra .ram
    AddType application/x-shockwave-flash .swf
    AddType application/x-tar .tar
    AddType image/tiff .tif .tiff
    AddType application/x-font-ttf .ttf .ttc
    AddType application/vnd.ms-opentype .ttf .ttc
    AddType audio/wav .wav
    AddType audio/wma .wma
    AddType application/vnd.ms-write .wri
    AddType application/font-woff .woff
    AddType application/vnd.ms-excel .xla .xls .xlsx .xlt .xlw
    AddType application/zip .zip
</IfModule>
<IfModule mod_expires.c>
    ExpiresActive On
    ExpiresByType text/css A31536000
    ExpiresByType text/x-component A31536000
    ExpiresByType application/x-javascript A31536000
    ExpiresByType application/javascript A31536000
    ExpiresByType text/javascript A31536000
    ExpiresByType text/x-js A31536000
    ExpiresByType text/html A3600
    ExpiresByType text/richtext A3600
    ExpiresByType image/svg+xml A3600
    ExpiresByType text/plain A3600
    ExpiresByType text/xsd A3600
    ExpiresByType text/xsl A3600
    ExpiresByType text/xml A3600
    ExpiresByType video/asf A31536000
    ExpiresByType video/avi A31536000
    ExpiresByType image/bmp A31536000
    ExpiresByType application/java A31536000
    ExpiresByType video/divx A31536000
    ExpiresByType application/msword A31536000
    ExpiresByType application/vnd.ms-fontobject A31536000
    ExpiresByType application/x-msdownload A31536000
    ExpiresByType image/gif A31536000
    ExpiresByType application/x-gzip A31536000
    ExpiresByType image/x-icon A31536000
    ExpiresByType image/jpeg A31536000
    ExpiresByType application/json A31536000
    ExpiresByType application/vnd.ms-access A31536000
    ExpiresByType audio/midi A31536000
    ExpiresByType video/quicktime A31536000
    ExpiresByType audio/mpeg A31536000
    ExpiresByType video/mp4 A31536000
    ExpiresByType video/mpeg A31536000
    ExpiresByType application/vnd.ms-project A31536000
    ExpiresByType application/x-font-otf A31536000
    ExpiresByType application/vnd.ms-opentype A31536000
    ExpiresByType application/vnd.oasis.opendocument.database A31536000
    ExpiresByType application/vnd.oasis.opendocument.chart A31536000
    ExpiresByType application/vnd.oasis.opendocument.formula A31536000
    ExpiresByType application/vnd.oasis.opendocument.graphics A31536000
    ExpiresByType application/vnd.oasis.opendocument.presentation A31536000
    ExpiresByType application/vnd.oasis.opendocument.spreadsheet A31536000
    ExpiresByType application/vnd.oasis.opendocument.text A31536000
    ExpiresByType audio/ogg A31536000
    ExpiresByType application/pdf A31536000
    ExpiresByType image/png A31536000
    ExpiresByType application/vnd.ms-powerpoint A31536000
    ExpiresByType audio/x-realaudio A31536000
    ExpiresByType image/svg+xml A31536000
    ExpiresByType application/x-shockwave-flash A31536000
    ExpiresByType application/x-tar A31536000
    ExpiresByType image/tiff A31536000
    ExpiresByType application/x-font-ttf A31536000
    ExpiresByType application/vnd.ms-opentype A31536000
    ExpiresByType audio/wav A31536000
    ExpiresByType audio/wma A31536000
    ExpiresByType application/vnd.ms-write A31536000
    ExpiresByType application/font-woff A31536000
    ExpiresByType application/vnd.ms-excel A31536000
    ExpiresByType application/zip A31536000
</IfModule>
<IfModule mod_deflate.c>
    <IfModule mod_headers.c>
        Header append Vary User-Agent env=!dont-vary
    </IfModule>
        AddOutputFilterByType DEFLATE text/css text/x-component application/x-javascript application/javascript text/javascript text/x-js text/html text/richtext image/svg+xml text/plain text/xsd text/xsl text/xml image/x-icon application/json
    <IfModule mod_mime.c>
        # DEFLATE by extension
        AddOutputFilter DEFLATE js css htm html xml
    </IfModule>
</IfModule>
<FilesMatch "\.(css|htc|less|js|js2|js3|js4|CSS|HTC|LESS|JS|JS2|JS3|JS4)$">
    <IfModule mod_headers.c>
        Header set Pragma "public"
        Header append Cache-Control "public"
         Header unset Set-Cookie
    </IfModule>
</FilesMatch>
<FilesMatch "\.(html|htm|rtf|rtx|svg|svgz|txt|xsd|xsl|xml|HTML|HTM|RTF|RTX|SVG|SVGZ|TXT|XSD|XSL|XML)$">
    <IfModule mod_headers.c>
        Header set Pragma "public"
        Header append Cache-Control "public"
    </IfModule>
</FilesMatch>
<FilesMatch "\.(asf|asx|wax|wmv|wmx|avi|bmp|class|divx|doc|docx|eot|exe|gif|gz|gzip|ico|jpg|jpeg|jpe|json|mdb|mid|midi|mov|qt|mp3|m4a|mp4|m4v|mpeg|mpg|mpe|mpp|otf|odb|odc|odf|odg|odp|ods|odt|ogg|pdf|png|pot|pps|ppt|pptx|ra|ram|svg|svgz|swf|tar|tif|tiff|ttf|ttc|wav|wma|wri|woff|xla|xls|xlsx|xlt|xlw|zip|ASF|ASX|WAX|WMV|WMX|AVI|BMP|CLASS|DIVX|DOC|DOCX|EOT|EXE|GIF|GZ|GZIP|ICO|JPG|JPEG|JPE|JSON|MDB|MID|MIDI|MOV|QT|MP3|M4A|MP4|M4V|MPEG|MPG|MPE|MPP|OTF|ODB|ODC|ODF|ODG|ODP|ODS|ODT|OGG|PDF|PNG|POT|PPS|PPT|PPTX|RA|RAM|SVG|SVGZ|SWF|TAR|TIF|TIFF|TTF|TTC|WAV|WMA|WRI|WOFF|XLA|XLS|XLSX|XLT|XLW|ZIP)$">
    <IfModule mod_headers.c>
        Header set Pragma "public"
        Header append Cache-Control "public"
         Header unset Set-Cookie
    </IfModule>
</FilesMatch>
RewriteEngine On
RewriteCond %{HTTP_HOST} www.freeseoreport.ca
RewriteRule (.*) https://freeseoreport.ca/$1 [R=301,L]
RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /.*index\.html\ HTTP/
RewriteRule ^(.*)index\.html$ http://freeseoreport.ca/$1 [R=301,L]
Brock Murray
Brock Murray is the COO and co-founder of seoplus+ digital marketing agency. As the driving force behind this award-winning, full-service agency, Brock's passion is helping businesses establish, grow, and maintain their online presence. With the help of SEO, PPC, social media, content marketing, and more, Brock and his team help clients of varying sizes and verticals, from small, local retailers to large, multinational enterprise companies.
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