Oct 10, 2013 by Brock Murray
With the rise of Google and the fall of the Yellow Pages, small and medium size businesses are quickly learning that to attract new clientele they must allocate marketing budget towards online marketing, such as Search Engine Optimization. Gone are the days of posting an ad in a phone book and waiting for the phone …
Apr 12, 2013 by Brock Murray
Are you not sold on SEO? When thinking about your online marketing strategy, you have many tools at your disposal. A recent study has shown that one tool in particular – search engine optimization – can yield disproportionately positive results. Research from eConsultancy found that 94 percent of Web users, when given the choice, select organic search results over …
Feb 13, 2013 by Brock Murray
Big news coming out of Mountain View, California, where Google recently announced it would alter its popular AdWords program. These changes could have a profound impact on your PPC management, and online advertisers aren’t too happy about it. Basically, Google is transitioning towards what it calls “Enhanced Campaigns,” whereby the advertiser provides specifics around the …
Feb 8, 2013 by Brock Murray
Back before social media conquered the world, there was the esteemed “taste-maker.” The taste-maker could make or break a company, movie, or an idea with a mere sentence or public proclamation. They could be the Arts Editor at the New York Times or the Publisher of Consumer Reports. Regardless of the industry, there were a …
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