May 8, 2013 by Brock Murray
When dealing with social media marketing, a business needs to carefully balance embracing the more humanistic aspects of the medium while still keeping an eye on the bottom line. Social media marketing costs money. Even if social media marketing is budgeted as part of the PR department, at some point it still must demonstrate some …
Apr 5, 2013 by Brock Murray
If you’re looking for a helpful article to help frame your online marketing and search engine optimization strategy, look no further than this piece in the April 3rd edition of the New York Times. The article looks at Google’s continued dominance in the search field as well as the types of challenges the Mountain View giant is facing – …
Mar 12, 2013 by Brock Murray
When it comes to searching for content on the internet, there are giants who are known to dominate the business. For instance, Google is known to be the most popular search engine with other players in the market content with competing for the ridiculous market percentage left by dominating Google. Despite all these innuendos to …
Feb 8, 2013 by Brock Murray
Back before social media conquered the world, there was the esteemed “taste-maker.” The taste-maker could make or break a company, movie, or an idea with a mere sentence or public proclamation. They could be the Arts Editor at the New York Times or the Publisher of Consumer Reports. Regardless of the industry, there were a …
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