Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Jun 30, 2020 by seoplus+ Team
In December of 2019, we were all thinking about how great 2020 will be. We were brainstorming our New Year’s resolutions and making predictions about the year ahead of us. No one could imagine what 2020 would actually turn out to be like. The pandemic revolutionized the future of work, shifted our lifestyles drastically, and …
May 28, 2020 by seoplus+ Team
Some businesses have been reopening in North America thanks to measures like social distancing slowing the spread of coronavirus in some regions. What does that mean for us? Now, companies will have to maintain their virtual operations along with slowly adding regular services back in. While this is an opportunity to recoup lost revenue, it …
Apr 30, 2020 by seoplus+ Team
Month two of social distancing has come to a close and hopefully, we are all more settled into our home routines. Overall, people are spending more time on social media, and getting creative with their free time, trying TikTok challenges and baking bread. We are also becoming more responsive to paid advertising since we have …
Mar 25, 2020 by seoplus+ Team
This year has been off to an… interesting start so far. As the world has been engulfed in a pandemic and drastic measures have been taken, we have seen the impacts on web traffic ripple through as well, and not only in the medical field. Besides this being the biggest news, there are other SEO …
Nov 23, 2021 by seoplus+ Team
Duraline Medical Products is Canada’s leading supplier of incontinence products. The company’s website was outdated, and they needed a new look in a sensitive market. With a brand new Shopify website supported by SEO and paid ads, they experienced steady growth in sales. Download Case Study Challenge: The Duraline Medical Products website was outdated and …
Nov 23, 2021 by seoplus+ Team
St-Laurent Academy is an exclusive private school located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and compelling Google Ads & Facebook Ads campaign to drive more applications and enrollment. Download Case Study Challenge: The St-Laurent Academy website was outdated and required an overhaul. Though they had strong content, they …
Nov 23, 2021 by seoplus+ Team
Joy Creations Jewellers & Designers is a boutique custom jeweller located in Ottawa. seoplus+ launched a beautiful new website, supported by a strategic SEO and compelling Google Ads campaign to drive more traffic and sales. Download Case Study Challenge: The Joy Creations website was outdated and required an overhaul. Though they had strong word-of-mouth due …
Nov 22, 2021 by seoplus+ Team
The Ottawa Skin Clinic is a medical aesthetics clinic located in Ottawa. seoplus+ launched a beautiful new website supported by a strategic SEO and paids ads campaign to drive more traffic and leads. Download Case Study Challenge The Ottawa Skin Clinic website was outdated and required an overhaul. They wanted to attract more traffic, so …
Marketing
Mar 21, 2022 by Michel Fortin
Google is discontinuing Universal Analytics or Google Analytics 3rd generation. 3 major shifts are likely behind the change. The time to switch to GA4 is now. …
News
Mar 4, 2022 by Brock Murray
The digital shift is well underway, with more than 93% of Canadians having access to internet at home, and more than 84% using the internet to conduct business, such as shopping online. Companies that do not have a digital presence, or who have a digital presence that is not optimized for mobile, accessibility, or conversion …
SEO
Feb 24, 2022 by Amanda Stephens
It’s happened to all of us: we get a craving for brownies, or are trying to plan appetizers for Superbowl Sunday, or maybe we just want some sandwich alternatives to get us out of a lunch rut. We navigate to Google, key in a search for the delectable recipe, and click the first results that …
Paid Ads
Feb 9, 2022 by Lisa Westlund
It should come as no surprise that in today’s digital environment, users want convenience. They want to find exactly what they’re looking for, when they’re looking for it, from the company that does it best (or for the best price…or both). Your company has the opportunity to be that result for them, but if you …
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