Jul 26, 2016 by seoplus+ Team
The day that PPC experts have been waiting for has finally arrived – expanded text ads are now available for use. First mentioned in May of this year, Google announced that they would be expanding the allotted characters in their search ads but no mention of a specific date. With this being one of the …
Jun 28, 2016 by Brock Murray
What is re-targeting / re-marketing? You know how you’re shopping on [some big site – Canadian Tire, Walmart etc.], you leave the site, and suddenly there are ads following you around the internet asking you to come back and buy that shirt. That’s remarketing. Remarketing is a great way of re-engaging visitors who have visited …
Jun 22, 2016 by Derek Cosgrove
seoplus+ regularly hosts “Lunch with Google” events. We have over 40 local businesses registers to learn about digital marketing that works in 2016. The purpose of this event was to educate local businesses and give them tools they can use today to help improve their digital marketing strategy. We reviewed our client accounts looking for …
Dec 18, 2015 by Brock Murray
A conversion is any desired action by a visitor on a web page. It could be as simple as clicking a link to another page on your site, filling out a form (like an newsletter sign-up), or completing a purchase. The goal of conversion tracking and marketing is to “convert” website visitors into paying customers. Using …
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