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Tag: digital pr

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12 Days of Digital Marketing: Are You Targeting a Niche Audience?

Dec 14, 2015 by Amanda Stephens

Visit BuzzFeed’s main page, and it’s a sure bet that you’ll spot at least one – or thirty – articles or quizzes aimed at a niche audience. With titles like “44 Things You Can Learn from Gilmore Girls Season 4” and “37 Signs You’re from Gatineau,” Buzzfeed writers know how to zero in on a …

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12 Days of Digital Marketing: 3 Reasons to Move Your Online Store to Shopify in the New Year

Dec 13, 2015 by seoplus+ Team

For those who may not know, Shopify is an e-commerce platform established in Ottawa in 2006. The platform now hosts over 200,000 online stores and $12 billion worth of sales worldwide. There are many reasons behind Shopify’s success and popularity amongst the e-commerce community – today we’re going to give you a few reasons why …

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Fix It, But Don’t Forget It: Paris As A Case Study For Reactionary Social Media

Nov 18, 2015 by seoplus+ Team

Before delving into the social media management takeaways from this week’s events, I want to preface that this reflection is in no way meant to detract from the gravity of what occurred in Paris, nor minimize the loss of life that was mourned on the global stage. Social media is a powerful and ever-changing tool, …

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How I Turned a Negative SEO Attack into a Positive

Nov 2, 2015 by Brock Murray

As a self-proclaimed SEO addict, I check my backlink profile nearly everyday. I like to monitor which marketing efforts have generated backlinks (such as those listed in my recent article on outreach.) To my surprise on September 16, I noticed some really spammy links with some pretty interesting anchor text pointing to my domain. Right away …

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